Do you see people or companies who are active and focused even in their leisure. All of their busy-ness is engaged in a comprehensive direction. To achieve this comprehensive endeavor requires a crucial balance of vision and production pursuits.

(In this concept video, Daniel J. Pfeifer talks about strategic targets.)

blue bullet Your Strategic MARGIN

Because creativity and production are important to me, I tend to think of strategic goals in terms of "target horizons" rather than as bull's eyes. I feel comfortable and even confident projecting goals a year out, even for large projects.

The value of the projections can be seen on the faces of team members when we do a year-in-review and look at how much we were able to accomplish. The year-in-review also underscores the importance of the accuracy of the goal projection. Lofty, unattainable goals kill morale.

The three-year plans that I have written, however, have been too agressive - all of them. As a result I share my three-year projections with team leaders as "target horizons" often without dates. The benefit of the longer-term projections is that it gives the team a sense of context and even perseverance.

At this point in my career, I am excited about bringing creativity and productivity together to achieve strategic impact. Accomplishing projects is cool, but looking back and seeing the benefit of a project a year later, two later, or more makes me smile.

Continue to Your Learning Margin.
DJP Daniel J. Pfeifer, CreativeMargin, LLC 
Sachse, TX •